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salesforce.com

salesforce.com is the World Leader in On-Demand CRM.
In fact, more than 646,000 subscribers at 29,800 companies worldwide depend on Salesforce to manage their sales, marketing, customer service, and other critical business functions.

Salesforce.com was founded in 1999 by former Oracle executive Marc Benioff, who pioneered the concept of delivering enterprise applications via a simple Web site. Salesforce.com is constantly building on that legacy by improving and expanding our award-winning suite of on-demand applications, our Apex platform for extending Salesforce, and our one-of-a-kind AppExchange directory of on-demand applications.

Salesforce.com has received considerable recognition in the industry, including:
Technology of the Year (InfoWorld, 2004, 2005, 2006)
Editors' Choice Award (PC Magazine, 2002, 2003, 2004)
Visionary Award (SDForum, 2004)
Best of the Web (Forbes, 2003)
CRM Excellence Award (Customer Interaction Solutions, 2003, 2004, 2005, 2006)
Top 100 Innovators Award (BusinessWeek, 2006)
Innovation Award (AMR Research, 2005)
CODIE Award for Best CRM (2002, 2003, 2004, 2005, 2006)

The growing list of global business partners dedicated to providing complementary products and services to salesforce.com customers includes IBM, Microsoft, BEA Systems, Sun, TIBCO, PricewaterhouseCoopers, Miller Heiman, and dozens more.

What is CRM?

The simplest, broadest definition can be found in the name: CRM is a comprehensive way to manage the relationship with your customers including potential customers for long-lasting and mutual benefit. More specifically, modern CRM systems enable you to capture information surrounding customer interactions and integrate it with every customer-related function and data point.

The resulting information mosaic is then used to create and automate a variety of processes that identify, and describe, valuable customers. Most important, these processes help you personalize new and ongoing interactions to cost-effectively acquire, stay close to, and retain these "good" customers.

Put another way, there are good customers and not-so-good customers. Can you tell them apart? What will it take to keep the good ones good (or make them better) and how can you get more of them? Can you improve the not-so-good ones and is it worth the effort? Now apply these principles automatically, to your entire customer base and prospect pool, as your business and the market evolve over time. That is CRM.

You will find more informations about salesforce CRM here...

 

 

 

Source:salesforce.com